Aeroplan promises a transformed rewards program in 2020, but will it fly?

Share this article: Share on FacebookShare on Google+Tweet about this on TwitterEmail this to someone

Aeroplan promises a new beginning, but that hasn’t quelled fears among members about its future after Air Canada cuts ties with the rewards program in 2020.

To drum up excitement and confidence, Aeroplan recently launched an ad campaign, telling its almost five million members that it will “transform travel planning” into “an extraordinary experience.”

But without Air Canada, its marquee partner, some wonder how Aeroplan will reinvent itself in a retail landscape crowded with rewards programs. Just last week, RBC and WestJet announced they’re going to create Ampli, yet another loyalty platform involving travel.